Fractional sales
Fractional Head of Sales for B2B SaaS
You need senior sales leadership.
You are not ready to hire a full-time VP of Sales.
Fractional means you get the leadership now, without the cost or the long search.
What fractional sales actually is
A fractional Head of Sales works with you part-time, embedded in your team, owning the commercial outcome.
Not advisory. Not a deck. Real ownership of pipeline, deals and process, for two or three days a week.
It works for B2B SaaS founders who are still doing most of the selling, or whose first sales hire needs structure to succeed.
When this fits
- You are between €200K and €2M ARR and outgrew founder-led sales
- You hired your first AE but pipeline is still unpredictable
- You want to enter the Dutch market and need someone local
- You need senior sales leadership for 6 to 12 months, not forever
When it does not fit
- You need a full-time VP and have the budget for one
- You are pre-revenue and looking for lead generation
- You want someone to run cold outreach for you
What you get in the first 90 days
Days 1 to 30
Diagnosis. ICP, pipeline, sales process, team. I find out where it actually breaks.
Days 31 to 60
Foundation. Sharper ICP, rewritten messaging, qualification criteria, deal review cadence.
Days 61 to 90
Execution. Coaching the team on real deals, fixing the pipeline you already have, raising the bar.
If you are not yet sure whether you need fractional leadership or a focused engagement, see how I work as a GTM consultant.
Frequently asked questions
What does a fractional Head of Sales do?
Owns the commercial result on a part-time basis. That includes pipeline, deal strategy, team coaching, sales process, and reporting to the founder, just at lower hours and lower cost than a full-time hire.
How many days per week?
Usually two to three days a week. Engagements typically run 6 to 12 months.
Is this the same as sales coaching?
No. A coach helps individual reps improve. A fractional Head of Sales owns the outcome and works on the system, not just the people.
What does it cost compared to hiring full-time?
A full-time VP of Sales in NL costs roughly €150K to €220K all-in. Fractional sits well below that, with no recruitment cost and no risk of a 12-month miss.
Get senior sales leadership without the full-time hire
If you need leadership now and a full-time hire later, fractional bridges the gap.