GTM consultant for B2B startups and scale-ups in the Netherlands
Sales only becomes scalable when positioning, messaging and marketing support how deals are actually won.
Blackbird GTM helps B2B founders and sales leaders with:
- Clear ICPs
- Messaging that converts
- A structured sales motion
- Marketing that supports sales
- Structure and coaching for first sales hires
ICP • Messaging • Sales motion • GTM structure • Team building
What a GTM consultant actually does
A GTM consultant looks at how your company generates and converts pipeline.
Not in theory. In practice.
Pipeline does not lie. If it is unpredictable, something upstream is broken.
Most teams know where they want to go, but not how. The gap is structure.
ICP too broad
Who you are targeting (and why that is too broad)
Messaging not landing
How your product is positioned (and why it does not land)
Sales process unclear
Where deals slow down (and why no one knows why)
Weak qualification
How deals are qualified (and why the wrong ones enter your pipeline)
What I usually see when I start
When I start working with a company, I usually see the same patterns.
Pipeline looks full
→ not predictable
Deals stall
→ no next step
Messaging sounds right
→ does not land
Too many ICPs
→ no focus
This is where most of the problem sits.
Case
Example
01
A founder I worked with thought they needed more leads.
They didn't.
Their ICP was too broad, and their messaging did not land.
We narrowed the ICP, rewrote the message, and fixed qualification.
The result was not more pipeline.
It was better pipeline.
What I do
I work on the parts that actually drive pipeline and conversion.
- Define a sharp ICP you can actually target
- Build messaging that works before and during the sales conversation
- Structure your sales process so deals move forward
- Fix qualification so you stop wasting time on the wrong opportunities
This is not a strategy exercise.
This is hands-on work.
What this changes
When the foundation is right, the difference is clear.
Before
- Unpredictable pipeline
- Broad ICP
- Weak messaging
- Founder dependency
After
- →Predictable pipeline
- →Focused ICP
- →Clear positioning
- →Structured sales process
When to hire a GTM consultant
This usually becomes relevant when:
- Your growth has slowed or stalled
- Your pipeline feels random instead of predictable
- Your first sales hire is not hitting targets
- You are still doing most of the selling yourself
- You are not sure what is actually broken
How I work
Every engagement starts with a diagnosis.
I find out where the problem actually sits before suggesting anything.
From there, I work directly with you and your team to fix it.
Frequently asked questions
What does a GTM consultant actually do?
A GTM consultant diagnoses where pipeline and revenue actually break in a B2B company, then helps fix it. In practice that means working on ICP, positioning, messaging, sales process and qualification, not running campaigns.
When should I hire one?
Usually between €0 and €2M ARR, when growth slows or pipeline becomes unpredictable, when your first sales hire is missing target, or when you can sense something is off but cannot point to what to fix.
How is this different from a sales trainer or marketing agency?
A trainer makes existing reps better. An agency runs more campaigns. A GTM consultant fixes the structure underneath both, so training and campaigns actually pay off.
How long does an engagement take?
Most projects run between 8 and 16 weeks, depending on what the diagnosis surfaces. Diagnosis itself is fast, the work that follows depends on the gaps.
What does it cost?
Pricing depends on scope. We agree it after the audit, never before, because the right scope only comes from the right diagnosis. Book the audit to get a concrete proposal.