Sales coaching for startups and scale-ups
Many startups rely on junior reps, founders or technical team members for sales. Without clear structure, conversations become inconsistent and pipeline stays unpredictable.
I help teams bring structure to discovery, demos and deals, so sales becomes more consistent and easier to scale.
- Structure per stage: discovery, demo, objection handling and close
- Call reviews and concrete feedback per rep or team member
- Playbooks and frameworks that land in practice right away
- 1-on-1 coaching for reps, founders and technical team members
- Pipeline reviews, forecasting and deal inspection as a fixed rhythm
For junior reps, founder-led sales and teams without a senior sales manager
Where it usually breaks
Hiring a junior solves nothing without a sales process to step into.
In many startups everyone does sales their own way. Founders take calls in between other work, product developers run demos and junior reps invent their own approach.
You see it back in discovery, demos and pipeline.
Juniors without a process
Reps inventing their own approach because there is no clear structure or playbook.
Sales spread across multiple roles
Founders, consultants and technical team members doing sales calls next to their own work.
Discovery without qualification
Conversations that feel interesting, but never make clear whether a deal has a real chance.
Technical conversations without commercial structure
Demos and calls that are strong on content, but have no clear commercial direction or next step.
From ad-hoc sales to a structured process
Sales coaching is not a one-off training day. It is putting structure under the conversations, deals and pipeline your team already has today.
Before
- Every rep sells differently
- Discovery without clear qualification
- Demos turn into product tours
- Deals without a clear next step
After
- →One clear sales approach
- →Structured discovery and qualification
- →Demos with commercial direction
- →Clear deal progression towards close
What you get
I improve the sales process while your team is selling. No standalone training, but direct feedback on real conversations, deals and pipeline.
- Structure per stage: discovery, demo, objection handling and close
- Call reviews on real conversations and recordings, with concrete feedback per rep
- Discovery frameworks, demo flows and objection handling that fit your actual deals
- Pipeline reviews, forecasting and 1-on-1 coaching for reps, founders and technical team members
Goal: a sales process that gets executed more consistently, no matter who runs the call.
Who this works for
Coaching fits best in these situations.
- Startups and scale-ups with 1 to 5 sales reps
- Founder-led sales teams that want to professionalise
- Junior account executives who need structure
- Product developers or technical team members doing sales calls
- Teams where sales feels inconsistent and depends too much on individuals
Frequently asked questions
How is this different from a sales training?
A training is temporary. This happens on real conversations, deals and pipeline, until structure and behaviour actually change.
Do you also work with people who do not have a sales role?
Yes. In startups, founders, product developers and consultants often do sales on the side. I help them run conversations in a commercially stronger and more structured way.
How much time does this take per week?
Usually a few hours per week per person, split across call reviews, 1-on-1 sessions and deal inspection.
Can you also build playbooks?
Yes. For example for discovery, qualification, demo structure, objection handling and deal progression.
Do you work remote or on-site?
Both. A lot happens remote based on call recordings and pipeline reviews. On-site sessions are possible too.
A team that sells with structure
Sales does not have to stay dependent on founders or individual reps. Build a sales process a team can execute consistently.